Qingdao Jixing Food Co., Ltd.

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A Letter from a European Purchasing Director: “We Chose You Because You Are Reliable”

2026.03.30

Subject: Thank you—for the stability

From: Thomas M., Purchasing Director
To: Qingdao Jixing Food Co., Ltd.


Dear Mr. Yu and the Jixing team,

I’ve been meaning to write this email for a while. It’s not about a new order, but about something I’ve come to appreciate more than anything over the past three years: your reliability.

When we first started working together, I’ll be honest—I had my doubts. We had switched suppliers twice in two years due to inconsistent quality and delayed shipments. The first supplier couldn’t maintain the same texture batch after batch. The second was always late, and communication was a nightmare.

Then we found you.

In three years, we have never had a quality complaint. Not one. Every shipment arrives on time, and the peanut butter we receive today tastes exactly the same as the first sample we tested back in 2021.

I’ve asked myself why. Is it your equipment? Your raw material sourcing? Your team?

Probably all of the above. But I think it’s something deeper: you treat this as a long-term partnership, not just a transaction. When there was a shipping crisis, you found alternative routes. When we needed extra stock before the holiday season, you made it happen.

In this industry, everyone promises quality. Few deliver it, consistently, order after order.

So, thank you. We chose you because you are reliable. And we will keep choosing you for that same reason.

Best regards,
Thomas
Purchasing Director, Snack Brand (EU)


Why Reliability Matters More Than Ever

In recent years, global food supply chains have faced unprecedented challenges—raw material price volatility, shipping delays, shifting regulations. For many buyers, the biggest risk is no longer finding a low price; it’s finding a supplier who won’t let them down.

At Qingdao Jixing Food, we’ve built our business on a simple principle: be the supplier we would want to buy from.

That means:

1. Consistent Quality, Batch After Batch

Our grinding fineness reaches over 300 mesh—not for marketing purposes, but because precise particle size ensures your customers experience the same smooth texture every time. We control our roasting curves, monitor oil separation, and test every batch before it leaves the factory.

2. Stable Raw Material Sourcing

We work directly with peanut-growing regions in Shandong and maintain strategic inventory levels to buffer against market fluctuations. When prices spike, our customers don’t suffer sudden shortages.

3. Predictable Delivery

From our factory in Pingdu, Qingdao to your warehouse—whether in Europe, North America, or beyond—we treat shipping plans as commitments. If a route faces disruption, we find alternatives. If a customer needs expedited production, we adjust schedules.

4. Clear Communication

We’ve heard the stories: suppliers who take days to reply, who go silent when problems arise. Our team speaks English, responds within 24 hours, and believes that transparency builds trust.


What Our Customers Say

We don’t usually share client emails. But Thomas’s words capture something we hear often, in different languages, from different markets:

“You’re not the cheapest, but you’re the one we don’t worry about.”

In a world of supply uncertainty, being the partner our clients don’t worry about is the highest compliment we can receive.


Our Commitment Going Forward

As we look ahead, we will continue investing in:

  • Production capacity to serve growing markets

  • Quality systems (ISO 22000, HACCP, BRC, Kosher, Halal) to meet global standards

  • Documentation support—from Free Sale Certificates to Health Certificates—to help our clients clear customs smoothly

  • Innovation in custom formulations and packaging to help our partners differentiate


Are You Looking for a Reliable Nut Butter Partner?

If you’re tired of inconsistent quality, uncertain delivery, or slow responses, we invite you to reach out.

We can’t promise to be the cheapest. But we can promise to be the supplier you don’t have to worry about.


Qingdao Jixing Food Co., Ltd.
Over 20 years dedicated to peanut and nut butter manufacturing